![]() To learn more about Kickstarter and feel more prepared before launching your project, it’s a good idea to browse successful projects. The last step is to connect your business bank account to your Kickstarter account so that you can receive the funds. You can set different reward tiers for different levels of support, but you should be sure that you can follow through on producing and delivering these rewards. Some backers provide only $1, while others might provide $5, $20, $100, or more. Next, you’ll have to figure out what to reward your backers in exchange for their financial support. ( We’ll cover in more detail how to successfully complete this step.) During this phase, you’ll need to upload images or videos of your project, state your funding goal, and provide prototypes of your project. This is the most important step, and the key to whether your project will be successful or not. All you need to do is provide some personal information and create a password. ![]() Creating an account is free and takes just a few minutes. Once you have a handle on the basics, you’ll need to follow these steps to launch your Kickstarter campaign and raise money: Rewards: The experiences or products that backers receive from the creator in exchange for their financial support.Creator: The small business owner or creative professional behind the project.Funding goal: The amount of money that you need to complete your project.Backer: A supporter who pledges financial support for your campaign.Project page: Your webpage on Kickstarter that lays out all the details of your project.No matter which industry you fall into and no matter what your project is, you’ll need to understand some basic Kickstarter terminology before you start using the platform: You can’t use Kickstarter to raise funds to start a business, without a specific goal in mind. For example, you can raise funds to launch a new product line, purchase materials and supplies, or open a new location. That said, one thing to keep in mind is that the Kickstarter platform is designed to help you raise money for a specific project. Many small businesses can fit into one of these categories. Any professional in the following industries is eligible to launch a campaign on the platform: arts, comics, crafts, dance, design, fashion, film and video, food, games, journalism, music, photography, publishing, technology, and theater. The actual mechanics of how Kickstarter works are pretty easy. Read this guide to learn how to stand out and join the ranks of successful Kickstarters. The truth is that only about 37% of business owners who launch a Kickstarter campaign reach their funding goal. You need to invest time and resources into your Kickstarter campaign and think strategically if your campaign is to be successful. However, it certainly isn’t as easy as creating a Kickstarter account and seeing the money pour in. Kickstarter can be an excellent platform for small business owners with an interesting project and compelling story to share. And unlike a business loan, the money you raise on Kickstarter is completely yours to keep. Small businesses that are successful on Kickstarter often go on to build a loyal customer base and earn positive social media and press coverage. Kickstarter, a business crowdfunding platform launched in 2009, has helped over 150,000 businesses and projects collectively raise $4 billion in funding.
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